It was important that the Cats Pyjamas identity reflected a balance of both the cool new spot in town and a fun, welcoming venue. We strived to create something that had a unique, independent feel, with the potential to grow into further venues in the future. 

An upbeat, playful brand with a subtle retro feel, applied across all the print and digital requirements of a bar and eatery. The brand flowed effortlessly across building signage, window decals, customer facing print, social content and a website.