Helping young people navigate the complexities of depression and self-harm is HATW’s number one priority. More young people suffer from mental health challenges in their daily lives then ever before and there continues to be a lack of funding and support to effectively engage young people on their level that is accessible and relatable to them.
HATW discuss these challenges in a unique, engaging and positive way that normalises the discussion around depression and self harm. Reminding people that they are not alone, while actively brightening people’s day and helping them to understand their challenges better through providing helpful and supportive coping techniques. Our involvement was to understand these complex issues and needs better and create a new visual approach that was relevant to young people.
Having matured and grown as people, HATW realise the importance of the work they do in the local community in Cardiff and beyond. We needed to build a brand that actively reflected authentic experiences and stories, one that they could evolve with and help them expand, meeting more people’s needs in a more effective way.