In our early meetings of a brand’s development, we’re always excited to hear a fresh idea and the people’s aspirations behind those ideas. With UniNights, we saw how eager they were to break the mould and their dynamics and determination allowed us to build a stark, impactful identity.
The idea for UniNights was so simple, we were stunned it didn’t already exist: a central destination for all events aimed at students in each city. The team needed a brand to portray the confidence of their idea, so we gave it to them. We started with how they started, a few simple words: “The home of your night out”.