More and more industries are recognising that a change in their practices and values needs to happen. Amongst the big social and environmental players, TOTM have been firm believers since their beginnings that period care needs to rethink itself. It couldn’t keep existing unsustainably and needed to have much more care going into the product and the customer experience. They reached out to us with a vision to level up their e-website and socials.
After our extensive research, customer modelling and market evaluation, we created a fresh blueprint for TOTM; Simplifying their site navigation, celebrating their social and ecological values and encouraging their subscription model as well as the one-off purchasing all resulted in a natural growth of their voice that will grow with their expansion as a social company. You can visit TOTM’s new site here.